When you buy a Mini Athletics franchisee, you will receive a collection of postcodes to exclusively market and run your business.

At Mini Athletics, we believe that a carefully designed territory can provide a solid foundation for success, ensuring a balanced distribution of customers and maximizing growth potential.

Postcode Analysis

Each franchise area consists of a collection of postcodes. We conduct extensive research to gather data on postcode areas, including their demographic information, socio-economic profiles, and population density.

Affluence of Area

We recognise that the affluence of an area plays a crucial role in determining the potential customer base and revenue opportunities. By evaluating the affluence levels of different postcodes, we can allocate territories that align with our franchisees’ business objectives.

Number of 0-8 Year Olds

By considering the population of 0-8 year olds in each area, we gain valuable insights into potential demand for our programs and the overall viability of establishing a new franchise. This data allows us to make informed decisions and create territories that have the potential to be successful and impactful.

By employing a strategic approach that considers factors such as affluence of area, the number of 0-7 year olds, population size, and customized territory design, we aim to create a network of thriving franchisees We believe that our meticulous territory plotting process sets the stage for our franchisees to achieve their goals and establish strong footholds in their respective markets.

Download the Brochure

This will give you even more information about running your own Mini Athletics business and how we support you.

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Next steps

Book an informal telephone call with one of our team members from HQ to learn more about the Mini Athletics franchising opportunity.